Hey UWIB NYC Members! Did you know a LinkedIn profile is your digital first impression? Is your professional brand clearly defined when someone digitally searches your name? Join us February 12th for an evening by renowned career coach and LinkedIn brand specialist, Theresa Merrill where she'll show you how to:
Build a professional brand on LinkedIn to uncover opportunities
Develop a concise, compelling elevator speech
Establish thought leadership through content marketing
Please note that you must be a UWIB Member to attend this event. Interested, but not yet a Member? No problem. Follow the link here to register, and remember, registration is FREE!
Agenda
6:30 PM: Meet UWIB NYC Board & Members at Universal Standard
6:45 PM to 7:45 PM: Breaking Through the Noise Session with Theresa Merrill
7:45 PM to 8:00 PM: Additional Q&A | Closing statements
About Our Keynote Speaker: Theresa Merrill
Theresa Merrill is a career coach, LinkedIn brand strategist and public speaker and who helps C-level executives build their professional brand, increase their online visibility and target career opportunities.
A former sales and marketing professional Theresa speaks to how your brand is defined by information found about you online. And that “you’re branding yourself each time you post content on a social media platform.” She shows you how to control that “digital first impression” with a compelling LinkedIn profile.
Her coaching provides actionable strategies that, consistently executed, led to goal attainment for a diverse range of clients at companies including Google, Microsoft, Apple, Oracle and IBM.
Theresa’s advice has been featured in The New York Times, WCBS Radio, The Muse and Refinery29. She has spoken at Credit Suisse, The George Washington University, BNY Mellon, Johns Hopkins University, The Women’s Bond Club of NY, The National Association of Broadcasters, Junior League of NY, MENG and Vistage.
About Our Venue Sponsor: Universal Standard
Universal Standard started with the two of us, but we actually wanted to do it for all of us. We lived in a world in which access was limited. We couldn’t shop together; one of us could hardly shop at all. It felt unfair, but moreover, it made no sense. If 67% of women in the U.S. wear a size 14 or above, why were their options so dismal? It was clear that all women weren’t given the same level of style, quality, or even respect.
We asked ourselves the whys, and then we asked ourselves the hows. How can we participate in the change we wanted to see? How can we bring all women together in a way that no one ever has before? We wanted a size 40 to shop in the same way as a size 00 – using style as her only filter, and we wanted to be the ones to make that happen. Our goals were lofty; some may say idealistic, some may even say impossible. But we’d have to disagree.
When we finally decided to take the plunge – leave our jobs, uproot our lives – we promised each other we wouldn’t go back on our goal to break down existing barriers and give all women Fashion Freedom. We put “Universal Standard” on a whiteboard and have worked to define that ever since.